Elevating client reporting efficiency by over 200% through strategic automation and integrating DBT pipelines to standardize reporting datasets. This accelerates report file creation, reduces ad hoc report lead time by 25%, and nearly eliminates discrepancies, increasing client satisfaction and operational excellence.
Led the analytics team and partnered with engineering to build new engagement metrics which improved engagement across all products by more than 30%. This allowed the pricing strategy to develop from flat fee to engagement based increasing revenue potential.
Optimizing internal metric tracking for ad pacing performance by operations team, facilitating the achievement of clients’ campaign goals, with a notable improvement from ~90% to 99%.
Developing productive cross-functional partnerships with operations, client success, and product teams to align projects and achieve company growth and delivery goals.
Overseeing the delivery of over 3,000 annual report files and building a scalable QA process to quickly verify data accuracy and consistency.