Defined campaign KPIs and internal API tracking metrics used throughout the business to guide reporting, contract renewal, and engineering investment. Leveraged metrics to create building blocks (SQL, Python, Gitlab) for automating reporting file creation.
Collaborated with engineering and data science teams to provide feedback on targeted ad campaign strategy, data forecasting models, and on-platform data collection requirements.
Delivered in-depth presentations to Fortune 500 clients highlighting campaign successes and offering individualized insights to improve future campaigns.